New Product Planning

Iplexr is smart enough to generate Pre and Post launch forecasting for new products. Based on historical launches and their performance algorithm and insights from Promotion strategy, Trade dollar allocation, macroeconomic indicators, competitor’s market activity & Product specification etc. model can generate the initial estimate which gets tuned with the reported history post launch.

• Traditional and ML concept for NPIs

• Post launch recommendations and tuning

• Pre-launch estimates to better plan the inventory around launch

• ML based auto profile shaping